Frequently asked questions

AI search refers to tools like ChatGPT, Gemini, Claude, and Perplexity that answer questions directly instead of showing a list of links. These tools often mention only a few brands, which means visibility is concentrated.

Traditional SEO optimizes for rankings and clicks.AI search optimizes for being mentioned and recommended inside answers.The mechanics, signals, and competitive dynamics are different.

First Query measures how AI tools mention and describe your brand across real queries, compares you to competitors, and actively works to improve your visibility and inclusion over time.

We do both.

We measure AI visibility, interpret what’s happening, and then optimize the signals that influence whether and how your brand appears.

We test real, high-intent queries across leading AI tools and track whether your brand is mentioned, how it’s described, and which competitors appear instead.

We track leading AI answer engines, including ChatGPT, Gemini, Claude, Perplexity, and others commonly used for discovery and recommendations.

Initial insights come quickly through the AI Visibility Report.Meaningful improvements typically compound over weeks to months as signals are reinforced and AI systems adapt.

First Query is best for brands where recommendations matter, such as hospitality, travel, luxury, consumer products, and services with high consideration decisions.

No. In fact, AI search often favors clarity over scale.Well-positioned smaller brands can outperform larger competitors if their signals are clearer and more consistent.

Start with an AI Visibility Report.It’s the fastest way to understand where you stand and whether AI search is already impacting your demand.